Linktree is a "link-in-bio" page tool: a mini-page hosted under a single URL where you gather all your links (Instagram, TikTok, YouTube, store, affiliate links…). You paste that one URL into your bio and your audience reaches everything from there.
It's the best-known tool in the category, and often the first thing people reach for when they want to organize their links. Let's look concretely at what it does, how it works and where its limits are.
What exactly is Linktree?
What is Linktree in one sentence: a service that gives you a single web page gathering all your links, reachable through an address like linktr.ee/yourname. You don't have to code or host anything, you add your links in a dashboard and the page updates itself. It's exactly the answer to the "only one link allowed" problem on Instagram and TikTok.
How Linktree works, concretely
The principle comes down to three steps:
- You create your account and pick your username (your URL looks like
linktr.ee/yourname). - You add your links one by one: title + URL. They stack up as vertical buttons.
- You paste your Linktree link into your Instagram or TikTok bio. From now on all your traffic flows through this page.
This is the foundation of the link-in-bio concept: a single entry point to all your content, where the networks only allow you one clickable link.
How to set up a Linktree (step by step)
Setting up a Linktree takes about ten minutes, even if you've never built a web page before. Here's the full walkthrough, with the small details that trip people up.
1. Sign up. Head to linktr.ee and click Sign up. You can register with an email address or your Google account. Linktree asks a couple of questions about who you are (creator, business, artist…), answer them or skip, and then drops you straight onto the free plan, no card required.
2. Pick your username (your URL). This is the most important early decision. Whatever you type becomes your public address: linktr.ee/yourname. Use the same handle as your Instagram or TikTok so people recognize it instantly, and keep it short. Changing it later means every place you've already pasted the old link breaks, so choose carefully now.
3. Add your links one by one. From the dashboard, click Add link, paste the destination URL, and give it a plain, action-led title, "Shop my favourites", "Latest video", "Book a call". Each link shows up as a full-width button, stacked top to bottom. Drag the link you most want clicked to the very top.
4. Do the basic customization. Add a profile photo, a one-line bio, and pick a theme or background colour that matches your feed. On the free plan you can reorder buttons, hide the ones you're not using and switch themes; the finer controls (custom fonts, fully bespoke colours, removing the Linktree logo) sit behind the paid plans.
5. Paste the URL into your bio. Copy your linktr.ee/yourname address and drop it into the website/link field of your Instagram or TikTok profile. That's the whole point: the single clickable link in your bio now opens a page that leads everywhere.
Common beginner mistakes
A few things catch people out the first time:
- Burying the important link. Visitors skim and rarely scroll. If your affiliate page or shop is the eighth button down, most people never reach it, keep your money link in the top one or two slots.
- Vague button labels. "Link 1" or a bare URL tells no one what they'll get. Title every button with a clear destination or benefit.
- Forgetting to update the bio. It sounds obvious, but plenty of creators build the page and never swap the old link in their profile, or they paste it into the bio text, which isn't tappable. On Instagram, only the dedicated website field makes a link clickable.
Linktree free: what it offers and its limits
Linktree has come a long way and is no longer limited to link buttons. The tool now offers:
- product cards and a built-in store to sell directly;
- promo code management;
- analytics (clicks, views) available from the free plan;
- more advanced customization (colors, themes) on the paid plans.
Good news: Linktree free already includes unlimited links, basic analytics and even product cards, without paying a cent. So Linktree's free plan is more than enough to get started; you only move to a paid plan if you want to remove the logo, unlock advanced customization or the marketing features.
Let's be honest: it's a complete, well-oiled tool. It's no gadget.
Who is Linktree for?
Linktree mostly suits people who want to centralize links quickly, no fuss: a musician pointing to Spotify and tour dates, a media outlet to its articles, a creator to their socials. It's a kind of minimalist mini-site: a single page, hosted for you, that you fill with links in a few clicks. If your need is to put up a clean link page and share it everywhere, it's effective and free to start.
Where it gets trickier is if you want to sell or recommend. The tool acts as a table of contents, not a storefront: it lists, it doesn't make the case. For a creator whose whole job is to convince, affiliate marketing, partnerships, promo codes, the plain list of buttons quickly shows its limits.
Linktree's paid plans
Above the free plan, Linktree offers several tiers:
- Starter, around €8/month ($8): the first customization and scheduling options.
- Pro, the most common among creators, around €14/month ($15): detailed analytics, logo removal, integrations.
- Premium, the most complete, around €33/month ($35), with 0% seller fees and priority support.
Linktree raised these prices in late 2025, and an annual plan typically shaves off roughly 20%, so the real numbers shift a little over time and by region, treat them as ballpark figures.
| Plan | Rough price / month | Logo removed? | Fee on built-in store |
|---|---|---|---|
| Free | €0 | No | ~12% |
| Starter | around €8 ($8) | No | ~9% |
| Pro | around €14 ($15) | Yes | ~9% |
| Premium | around €33 ($35) | Yes | 0% |
The Pro plan is still the tier most people choose, but the free plan is plenty to get going. You only level up if you need fine-grained analytics, logo-free branding, or if you sell through their built-in store and want to cut the seller fees. The key thing to understand: that store fee only ever applies to sales Linktree collects itself, it never touches the affiliate links most creators rely on.
The real limits for a creator
Here's where Linktree falls short for a creator who does affiliate marketing:
- It's an English-first tool, built primarily for a US market. The interface and support aren't natively localized.
- Seller fees if you sell through its platform: up to roughly 12% on the free plan (around 9% on Starter and Pro, 0% only on Premium). Note that this only concerns sales made through the Linktree store, your regular affiliate links aren't taxed.
- The Pro plan costs ~€14/month ($15), and that's often the level at which you unlock the comfort you actually need.
Linktree charges seller fees only on sales collected through its own store. If you push affiliate links (Amazon, brands…), no commission is taken, not by Linktree, nor by Spotilink.
An alternative built for affiliate marketing
If your job is to recommend and send your audience toward partner brands, you want a tool that's clear, with no fees on your sales, and oriented around recommendation cards rather than plain buttons.
That's the idea behind Spotilink, the alternative to Linktree: a recommendation storefront where each product becomes a card (your photo, your take, your promo code, your affiliate link), all with zero commission on your affiliate earnings.
Liste de liens
- Mon sérum préféré
- Code promo Sephora
- Ma chaîne YouTube
- Mon dressing Vinted
Le visiteur ne sait pas pourquoi cliquer.
Vitrine de recos
Rare Beauty
Soft Pinch Blush
Aesop
Sérum éclat
Chaque fiche donne une raison de cliquer → plus de clics qualifiés.
Want to try the format for free first before comparing? We walk you through everything in our guide to creating a Linktree for free, and to see every option side by side, compare the best Linktree alternatives.