To add a link to your Instagram bio, open your profile, tap "Edit profile", paste your URL into the "Website" field, then save. The link becomes clickable right under your bio. Here are the details, then how to make it genuinely profitable.
Adding a link to your Instagram bio, step by step
- Go to your profile and tap "Edit profile".
- Find the "Website" field (sometimes named "Links").
- Paste your full URL, making sure to start with
https://. - Save ("Save" button or the checkmark in the top right).
Done: your link appears clickable under your bio. Whether you call it a clickable link, an Instagram bio link or a link in the bio — it's exactly the same thing. The same principle works on TikTok — we explain it in how to put a link in bio on TikTok.
The "Links" field: several links since 2023
Since 2023, Instagram has evolved the "Website" field into a "Links" field that accepts up to five external links. On paper, that's progress. In practice, it stays limited: only the first link shows prominently under your bio, the others hide behind a "+". You can't illustrate them, add context to them, or see who clicks on what.
That's why most creators still point this field to a single link-in-bio page: it displays all your links clearly, with a real layout, where Instagram's native field stays rudimentary.
Personal or professional account: does it change anything?
Good news: you can add a clickable link to your bio whether your account is personal or professional. The "Website" / "Links" field is available in both cases. Switching to a professional account (free, in the settings) doesn't unlock the link — it mainly gives you access to stats, pro tools and contact options. For the simple act of adding a link, the account type doesn't matter at all.
Why you only get one link
Instagram only leaves you one "Website" field. If you sell affiliate products, recommend several brands or have a store and a blog, a single link isn't enough. The solution isn't to change your link every day, but to put up a page that gathers all your links behind that single URL.
Best practice: point your single "Website" field to your link-in-bio page. You change the page's content whenever you want, without ever touching your Instagram profile again.
How to make this link profitable
A naked link to your site or a product barely converts: your audience doesn't know what to do with it. What turns a click into a sale is a recommendation storefront: one card per product with your photo, your honest take and your promo code in one click.
-10%Rare Beauty
Soft Pinch Blush
« Mon blush indispensable — un seul coup et il tient toute la journée. »
If you do beauty, you recommend your serums and your palettes. If you're in lifestyle, it's your favorite brands. In tech, your gadgets of the moment. Each of your recs becomes a card: your photo, your take, your promo code — all in one click for your audience.
This is exactly what you build with Spotilink, your link-in-bio page: you compose your cards by hand, tidy them into sections, and everything lives behind the single link you paste into your Instagram bio — with no commission on your affiliate links (5% + fees for collabs via Spotilink secure payment).
Helena Yung
Beauty & Lifestyle
Mon coup de coeur
Rare Beauty
Soft Pinch Blush
« Mon indispensable »
Ma skincare routine
Hella
Grapefruit
Aesop
Mandarin
Dosage
Coffee
Mes essentiels
Sondage
Ta routine skincare ?
Your link isn't showing or isn't clickable?
If your link stays as non-clickable text, or doesn't appear, check a few points:
- The URL is complete: it must start with
https://. Without that, Instagram doesn't recognize it as a link. - You put it in the "Website" / "Links" field, not in the "Bio" field. A link typed in the bio text is never clickable.
- You saved it: make sure to tap "Save" or the checkmark before leaving.
- The app is up to date: an outdated Instagram can display the field poorly. Update it and restart the app.
Worth knowing: the hashtags and @mentions you write in the bio text do become clickable — but they point to Instagram, not to an external site.
Adding your link from a computer
No phone needed: go to instagram.com, log in, open your profile and click "Edit profile". You'll find the "Website" field to paste your URL into, then save. Handy for copy-pasting a long address without making a mistake.
Going further
Want to understand the whole logic of a link-in-bio page that converts (sections, cards, promo codes, stats)? We've gathered it all in the link-in-bio guide.
Ready to turn this single link into a storefront that earns you money? Create your Spotilink page for free in 15 minutes and start monetizing your recs — 0% commission on your affiliate marketing.